This book is a good introduction to begin selling your photography by taking the leap from being an amateur/occasional photographer to earning from your collection. Jim Zuckerman specifically addresses the dual personality a photographer must have: the creative one that captures the image and the marketing one that sells it. He addresses specific markets in which to sell your photography, and it’s very helpful as a starting point for the beginner photographer.
The only minus for this book is that he writes mostly on his experience. Of course, his method has worked for him, and he has proved to be a very successful photographer. Though he has a very wide range of subjects, I believe his book would be much more richer if he had done at least a bit of study research with other photographers (including their photographs) and what has worked for them.
Yet, I’m very happy I started with this book, and I’m ready to start working on some of his advice.
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